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Search engine optimization, just thinking of it pops a lot of things for you to do like getting backlinks, keyword mashing, on page SEO, off page SEO, etc..It's like a never ending task just to achieve the position you've always wanted for your blog on search engines.
But going back to the basics, have you done the foundation of your site's SEO? Many forgot to lay out their blog's SEO foundation and get directly to more complex ones and in turn it gives bad results. Search engine optimization might be a difficult task but as you break it down into "simple to do" steps, You'll get far more better results! And that's what we are going to learn in this post.
The list below is a basic checklist and breakdown of complex SEO techniques:
Get your site listed on search engines
Duh, What's the use of search engine optimizing your site if you have even forgot to list the site on search engines? It might be funny but a lot of people tend to forgot that thing, I hope it's not on your case.
Get listed on site directories
Yep! Get your site listed on directories as it will improve the backlinks your site has. One of the most noted directory is the DMOZ.org directory, A lot of search engines depends on the data or the sites that is listed to DMOZ, It's like submitting your site to if not hundreds then thousands of directories at once!
If you want to niche target the backlinks you want to get for your site such as a blog site, You should get your site listed on Blogging directories as it will greatly increase the exposure you will get on your site. Why not list your site on "The Center Of The Blogosphere" now?
Check up and Clean up your links
It's best to check up all the links on your site as a "broken link" leads to a discredit on search engines especially on Google. To check up your sites broken links, you can try to go to W3C Link Checker and see if there's a missing link on your site.
Make relevant file names
Naming an image like "blogtiplogo.jpg" is way much better than a name "10293_fg.jpg", This is somewhat new but search engine spiders logs up all the texts you have on your site including the file names that your site page has. Try to make them more relevant to your content for a better result.
Putting the Title tag
If you have a lot of images on your blog or site, It's a blast to put title to each images that should be relevant to your site's content. To put an image title just put the "Title="title here"" tag.
Ex: <img src="blogtopsite.com/images/blogtiplogo.jpg" Title="title here" /> and you should have a far more better images to feed search engine spiders.
Accompanying Images with the Alt Tag
An alt tag can also be associated to your images, Alt tags replaces an image when it is unable to load and therefore, Alt tags works like hidden keywords on your site. Putting alt tags is similar to putting title tags.
ex: <img src="blogtopsite.com/images/blogtiplogo.jpg" Title="title here" alt="keyword here" />
Submit a site map
Submitting a sitemap to search engines works well if you want to optimize your site for search engines, It's like giving search engine spiders a map of your site and in turn, they cached up your site more faster and more regularly. You can submit a sitemap on google on Google Webmaster Tools.
Stick your site on comments
Yes, You should stick your site's URL on the comments you leave on every blog or site. Not in a way that blog owners mark your comment as a spam. Try to indulge on the Blogosphere and it will surely increase the backlinks for your site. If your interested on getting traffic from commenting then you should try to read the post "Increase Traffic Through Comments".
And there you have it! The things listed above are the most basic things you should do for your blog if you want to increase it's search engine rank. Try not to get confused to jumped into going to more advance techniques leaving behind the foundation.
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